Magazine Advert Plan

The Aim:

Our music promotional magazine advertisement will need to capture the message of the song, in this case 'All to You'. It will need to appeal specifically to our target audience - young adults - 20-30 years of age - who may be able to relate to the song because of their youthful experiences of love, or their current relationship or mission in finding love. 

Image Choice:

We plan to look at some images we have taken of the singer/actor on his own, particularly where he is looking directly into the camera, as this directs his gaze solely on the audience.

We will also take into consideration the background features of the images we have taken, for example the park and naturalistic environment.

Design:

Also we need to ensure that the layout/design of the magazine advert is consistent with the layout/design used in the digipak. This will include the image, the text and its font/colour. 

Text:

The font of the text will need to resemble that which is included on the digipak, to enhance the continuity and consistency of the design.

The name of the artist will need to be positioned in the centre of the frame above the name of the song/album, in this case 'All to You'.

Other text content which could be included are quote's from acclaimed album critics, and the web address so people can access the artist's personal website.

Other Requirements:

We will need to include relevant institutional information on the advert which is consistent with that which is contained on the digipak. This will include the logo of the recording label and production company. 

A barcode will not be necessary for a magazine advert but will be for the digipak for commercial purposes. 

Social networking symbols such as Facebook, Twitter, YouTube, Google+ and Instagram could also be included on the advert as a means of communicating with the fan base.

How will we set out about producing an effective magazine advertisement?

We will look at previous A-Level work from other students who have produced magazine adverts to promote their song, and take notice of the attributes of their designs. The above examples scored highly.