How effective is the combination of your main product and ancillary texts?
The melodic house music genre is known to be unique and artistic in the way is conveys itself in a very unique yet powerful way. It rejects typical flashy and dramatic traits associated with the pop genre.
Arctic Monkeys Example:
In terms of the music promotion video, the Arctic Monkeys use a series of shot reverse shots to capture the energy of their music. In our music video we employed this technique to capture the different places of his whereabouts. Some scenes in A.M's video have been recorded live, whereas our has been recorded in several locations at different times over a period of several weeks.
The synergistic element of all three of our products (digipak, video and magazine advert) is our lead singer, who features on the face of every product. Comparatively, the full Arctic Monkey's band feature on the front of their digipaks/cd's/adverts. Our three products share this identity.
Our target audience reckon that our products are successful in creating a large fan base. This is primarily because our lead singer features on all three products, and so this means he is the attraction, particularly with a young female audience.
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