Day 4 (extra filming)

Editing process

Editing Process

What software do we intend to use for our music video?

We used Final Cut pro to edit our clips to create our music video as we had previous experience of using this editing program and we we find it better to edit on Final Cut pro then any other editing software.

What will this editing software enable us to do?

This editing software will enable us to put together all our clips to create a smooth and professional looking music video like the ones you can find on Vevo. This software will also enable us to link out audio with our clips to make it look like its part of the same thing. 

We overlapped clips and found the best timings in accordance to the music we were using, cutting parts we didn't need. We had over 3 hours of footage, which we cut down to 3 minutes.

What is the likely time scale of the editing process?

Our editing process took us 5 weeks, due to us having to go out and film more footage as we lacked a bit of clips and found out that we needed more footage. This was the main reason for the delay in editing and why it took so long.

Magazine Advert Plan

The Aim:

Our music promotional magazine advertisement will need to capture the message of the song, in this case 'All to You'. It will need to appeal specifically to our target audience - young adults - 20-30 years of age - who may be able to relate to the song because of their youthful experiences of love, or their current relationship or mission in finding love. 

Image Choice:

We plan to look at some images we have taken of the singer/actor on his own, particularly where he is looking directly into the camera, as this directs his gaze solely on the audience.

We will also take into consideration the background features of the images we have taken, for example the park and naturalistic environment.

Design:

Also we need to ensure that the layout/design of the magazine advert is consistent with the layout/design used in the digipak. This will include the image, the text and its font/colour. 

Text:

The font of the text will need to resemble that which is included on the digipak, to enhance the continuity and consistency of the design.

The name of the artist will need to be positioned in the centre of the frame above the name of the song/album, in this case 'All to You'.

Other text content which could be included are quote's from acclaimed album critics, and the web address so people can access the artist's personal website.

Other Requirements:

We will need to include relevant institutional information on the advert which is consistent with that which is contained on the digipak. This will include the logo of the recording label and production company. 

A barcode will not be necessary for a magazine advert but will be for the digipak for commercial purposes. 

Social networking symbols such as Facebook, Twitter, YouTube, Google+ and Instagram could also be included on the advert as a means of communicating with the fan base.

How will we set out about producing an effective magazine advertisement?

We will look at previous A-Level work from other students who have produced magazine adverts to promote their song, and take notice of the attributes of their designs. The above examples scored highly.

PRODUCTION: Filming (Day 3)

Night Filming
Location: National Rail replacement  bus
We began filming at around 4:30/5 in Whitton

The shots taken on the national rail replacement bus were entirely spontaneous. The whole camera crew got onto the bus as a mode of transport to get to Twickenham but we were amazed by the red lighting and thought we just couldn't pass up the opportunity to get some footage. We filmed close ups of Matt as he sat on the bus showing a more livelier side to his character as the story entails him 'coming to life' in the night time. In addition we filmed mid shots of Matt as he sat on the bus looking straight ahead as well as looking out of the bus window.

Location: Twickenham

We once again filmed our tracking shots of the actor as he walked through Twickenham, but also the riverside where we also included some close up shots.We once again filmed our tracking shots of the actor as he walked through Twickenham, but also the riverside where we also included some close up shots. Due to the fact that we were filming when it was dark LED lights were necessary when filming in all of our shots to increase visibility. 

We finished filming at around 7:00

PRODUCTION: Filming (Day 2: London)

 On our second day of film we too the streets of central London to film our actor. We began filming at around 10:00 after picking up equipment and taking the train to Piccadilly Circus.

Location: Trafalgar Square

These shots were taken by myself outside the National Art Gallery in Trafalgar square, overlooking Nelson's Column. I decided to use this location for close ups, as well as over the shoulder shots, mid-shots in addition to low angle shots to improve the range of shots and angles in our music video. We positioned the actor to stand still and overlook Trafalgar square as it was far more visually interesting to have a blue sky, Nelson's Column and the fountains rather than have him face the Art Gallery building, and it gave the appearance of the character in deep thought.  

Location: Piccadilly Circus

In Piccadilly circus we filmed the electronic billboards on one camera for 10 minutes to be used later in a time lapse. This was useful as it established the location to evidently be in central London. On a second camera we filmed the tracking shots, exploring the city. 

PRODUCTION: Filming (Day 1: Richmond)

Range of cameras/ lenses 

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One camera filming our model (during filming), a second camera filmed the time lapses in 2 different areas of richmond to film movement of things like clouds and trees for 20 minutes, then the third camera was used of take stills of the model to be used for our print products. this was an effective system when filming as it made sure that when it came to editing all of our footage and stills were not mixed together, making the editing process far more efficient. Stacio (group member) proved to be a crucial part of the group on the day, providing the third camera, a range of lenses to use, e.g. ones that were better for close ups, distance shots and stills, and he also provided a knowledge base on which lenses to use as he is a photography student.

Stills for Print Products

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Stills for  inside covers

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Here we were able to take stills to be used in the print products for our which included shots of the actor himself with the background (with trees an sky) faded and the shots focused on the character. In addition to this Stacio took stills of the props used within the video (penny board and backpack) to be used on the inside covers of the digipak, using a range of lenses he owned personally to provide higher quality photographs with better focus on objects within a frame.

 Actual filming  - Movement 

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 The majority of our music video is going to be tracking shots of the character, therore the majority of the filming during this day was tracking, whilst the other cameras filmed establishing shots and took stills. Thus simply involved following Matt (actor) throughout different locations for about 10 seconds or more each time, this provided us with a lot of footage so that we weren't limited on things to work with when editing.

Range of locations

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We filmed our actor walking around Richmond hill giving us a range of locations within our shots, stopping a total of 3 times to shoot some stills for our print product. It was important to not only shoot in one specific location as it gave us a range of shots to work with especially when it came to the stills because we had a variety to choose from so we weren't limited if a set of pictures didn't look right on the digipak for example. in terms of the actual footage, the range of locations helped to convey the progression of the story and show the character going about his day.

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By 1:30 the sun had finally come out after a grey morning with a bit of rain. This provided far more natural lighting which was convenient when filming close-ups (as shown in image 12) 

Time lapse: We used one of the cameras to film several videos of locations (e.g. onlooking fields, the sky and buildings) for around 10-20 minutes each. these were to later be used for time lapses in the music video. A problem that occurred  during filming is that we did not have a tripod, therefore we made our own using a penny-board and a camera bag which surpassingly proved to be effective. We have learnt from this mistake and for future days of filming we will always bring at least one tripod for each camera we have.

Music Video Planning

MUSIC VIDEO PLANNING SHEET

        

Song: All To You

Artist: Ashaft

What is the concept for this video?

• Short story: Related to the song.

• Funny

• Serious

• Sad

• Love

• Time Lapse

BRIEF SUMMARY:

Cast: 3 Guys and one Girl

Location: We have several locations in mind around Richmond and Kingston.

Target Audience:

Age: 16-24

Gender: Male and Female

What type of music video do you plan to make and why?

We want a love story/ some kind of story to go with the music video. We want time lapse in the video of early morning sunrise. Night time shots of a camp fire.

What other music video/media inspired you?

Avicii                      Calvin Harris         Dubfire

Curtis Jones            AfroJack                Dada life

Audience Feedback to Raw Footage

AUDIENCE FEEDBACK TO RAW FOOTAGE:

From what we have recorded so far in terms of raw footage, we have added the soundtrack to accompany the on-screen moving images to get a feel of what the finished product could potentially look like. Our teacher suggested the following improvements:

- To commence the video with a shot of the lead singer in the recording studio, rather than starting the video with unsteady camera work > This will enhance the lip syncing element, so that the singer is mouthing the lyrics of the song.

- To arrange the shots in a chronological order, so that the audience can see the order of the singer's day out/mission to find his true love!

- To remove any footage which may be inappropriate or insignificant to the vision of the music video

- To avoid any use of black blank frames, unless it works effectively (e.g. when singer is on the bus).

This clip shows the lip syncing of our main actor. We have decided not to use this raw footage in our final music promotion video, as he does not appear to be miming correctly to the words of the song. Also, he is naturally laughing as most actors normally do in first-takes, so we have decided to not include this.

This clip allows us to see footage from the journey passage on the bus. We have decided not to include this passage in our final video as it does not properly encapsulate the essence of the scene. There is also general silliness but that aside, the camera appears to be lacking stability, possibly due to the speed that the bus is travelling at. 

Mood Board

Mood board from Stacio Fernandes

While planning our music video we all got together and discussed some of our ideas on what should be in the music video. We decided to put our initial ideas in a mood board to show what locations and costumes we wanted in the music video.   

Post-Production - Editing Process

EDITING

What software do we intend to use for our music video?

The software we intend to use is Final Cut Pro, a software which we have used for previous projects including at A.S Level.

What will this editing software enable us to do?

Final Cut Pro will enable us to select the best parts of our raw footage that can be used in the final video. 

What is the likely time scale of the editing process?

Once all filming is completed and uploaded to Final Cut Pro, we will be able to edit and construct a final video within 2 weeks.

All to you- music video (Animatic)

We plan to have a love theme to our music video. Our video will show our protagonist
travelling through urban settings; Central and South-West London, determined to find love. We plan to show our protagonist meeting his partner, and end the video with them together, corresponding to the lyrics of the song "All to you".

The video will show the protagonist walking, we will use tracking shots and attempt to put the videos together smoothly

PLANNING: Story board

The purpose of the storyboard is to act as a plan for the story of the music video, act as significant tool to be used in the animatic and also list the shots we intend to used when constructing our music video. The story follows the protagonist travelling through urban settings; Central and South-West London, determined to find love. We plan to show our protagonist meeting his partner, and end the video with them together, corresponding to the lyrics of the song "All to you". The video will show the protagonist walking, we will use tracking shots and attempt to put the videos together smoothly