Music Video Planning

MUSIC VIDEO PLANNING SHEET

        

Song: All To You

Artist: Ashaft

What is the concept for this video?

• Short story: Related to the song.

• Funny

• Serious

• Sad

• Love

• Time Lapse

BRIEF SUMMARY:

Cast: 3 Guys and one Girl

Location: We have several locations in mind around Richmond and Kingston.

Target Audience:

Age: 16-24

Gender: Male and Female

What type of music video do you plan to make and why?

We want a love story/ some kind of story to go with the music video. We want time lapse in the video of early morning sunrise. Night time shots of a camp fire.

What other music video/media inspired you?

Avicii                      Calvin Harris         Dubfire

Curtis Jones            AfroJack                Dada life

Audience Feedback to Raw Footage

AUDIENCE FEEDBACK TO RAW FOOTAGE:

From what we have recorded so far in terms of raw footage, we have added the soundtrack to accompany the on-screen moving images to get a feel of what the finished product could potentially look like. Our teacher suggested the following improvements:

- To commence the video with a shot of the lead singer in the recording studio, rather than starting the video with unsteady camera work > This will enhance the lip syncing element, so that the singer is mouthing the lyrics of the song.

- To arrange the shots in a chronological order, so that the audience can see the order of the singer's day out/mission to find his true love!

- To remove any footage which may be inappropriate or insignificant to the vision of the music video

- To avoid any use of black blank frames, unless it works effectively (e.g. when singer is on the bus).

This clip shows the lip syncing of our main actor. We have decided not to use this raw footage in our final music promotion video, as he does not appear to be miming correctly to the words of the song. Also, he is naturally laughing as most actors normally do in first-takes, so we have decided to not include this.

This clip allows us to see footage from the journey passage on the bus. We have decided not to include this passage in our final video as it does not properly encapsulate the essence of the scene. There is also general silliness but that aside, the camera appears to be lacking stability, possibly due to the speed that the bus is travelling at. 

Mood Board

Mood board from Stacio Fernandes

While planning our music video we all got together and discussed some of our ideas on what should be in the music video. We decided to put our initial ideas in a mood board to show what locations and costumes we wanted in the music video.   

Post-Production - Editing Process

EDITING

What software do we intend to use for our music video?

The software we intend to use is Final Cut Pro, a software which we have used for previous projects including at A.S Level.

What will this editing software enable us to do?

Final Cut Pro will enable us to select the best parts of our raw footage that can be used in the final video. 

What is the likely time scale of the editing process?

Once all filming is completed and uploaded to Final Cut Pro, we will be able to edit and construct a final video within 2 weeks.

All to you- music video (Animatic)

We plan to have a love theme to our music video. Our video will show our protagonist
travelling through urban settings; Central and South-West London, determined to find love. We plan to show our protagonist meeting his partner, and end the video with them together, corresponding to the lyrics of the song "All to you".

The video will show the protagonist walking, we will use tracking shots and attempt to put the videos together smoothly

PLANNING: Story board

The purpose of the storyboard is to act as a plan for the story of the music video, act as significant tool to be used in the animatic and also list the shots we intend to used when constructing our music video. The story follows the protagonist travelling through urban settings; Central and South-West London, determined to find love. We plan to show our protagonist meeting his partner, and end the video with them together, corresponding to the lyrics of the song "All to you". The video will show the protagonist walking, we will use tracking shots and attempt to put the videos together smoothly

Three point lighting

Rule of thirds

The rule of thirds is a concept in video and film production in which the frame is divided into nine imaginary sections, as illustrated on the the top photo. This creates reference points which acts as guides for framing the image. Points of interest should occur at 1/3 or 2/3 of the way up (or across) the frame, rather than in the centre. Like many of those rules of framing, this is not always necessary but we need to know why we use before we break it.




Close up
We were given a task to take two still images, one using the rule of thirds and the other breaking it. We did this to see how effective it was, and what meaning it caused. It also allows us to see how breaking the rule of thirds can be used to our advantage.
In this example, we used Jack and he is positioned in the middle of the shot. His facial features are on the intercepting points of the grid. This conforms to the rule of thirds. We used this positioning to make his facial features stand out, and to direct attention towards his face.





However, in this example, we broke the rule of thirds as none of Jack's facial features are located on the intercepting points of this grid. We used this to create an unnerving and unnatural feel towards the image and therefore can be used when trying to portray a character as evil and unnatural.






Landscape
In the same way we used rule of thirds in the landscape shots to create a similar effect.
In this example we took our landscape shots, similar to our close ups. This is used to create a calm and peaceful nature shot. This can be done to make the location seem safe and natural.






In contrast, this photo breaks the rule of thirds. This can be used to make a location uneasy, unnerving and untrusting. It could be used effectively in a horror or thriller, because it does not follow the rule of thirds, which creates an un natural bond with the audience.

RESEARCH: Audeince research

• As part of audience research I used social networks to help us determine the opinions of the genre of our target audience as well as what they’d like to see. I thought it would be a good idea to use social media to help influence our decisions on genre and looked at different peoples opinions of the House music genre, and I was proven right by the positive tweets I found surrounding the house genre. Twitter was the most useful tool  the tweets in the previous slide (and the image above) demonstrated the positive image around house music. For example one tweet stated that house music: “…House music can temporarily make me forget any bad feelings I have”  and another stating “…We are all free #HouseMusic”. Both tweets demonstrated this feeling of freedom and liberation from listening to house music, suggesting a happiness that it brought them but also a sense of community within the fans of the house music genre, no matter what age you are.

• The age range of people tweeting also helped determine our target audience because the people tweeting had ages including 13, 15, 19 and even 30, therefore we determined that our target audience age would be ages 15-30. The tweets from older people (e.g. a man in his 30s) were very influential because they demonstrated this resonance of house music through the ages/generations, even though he was now in his 30s, he could still recall the feeling house music had given him back in the 90s, recalling being young, full of life and most importantly: Partying! Therefore, I also aimed to achieve this in my own music video

RESEARCH: Audience research

Target Audience

• My target audience is both males and females aged 13-30. This was decided after I looked at the song itself on YouTube and Soundcloud and saw that people who were commenting/enjoying the track displayed an interest in the house genre and other electronic music, had ages that fell within this age range. 

• Teen audiences like house music, and this was a suitable genre because it is just as universal as genres like pop as anyone, whether they are young or an adult, can relate and enjoy the music. I found that adults would suitably fit into the target market as they would have grown up with house music, as well as experienced its creation, growth and evolution whilst young people (teenagers) were born into it.

• From a personal perspective of the genre, I love the genre and listen to house music genre often as a result of my interested in the music beginning when I was 15 years old. I became more interested when I was 16/17 mainly because of the evolution of modern day youth culture, with music playing a huge part in this, with House music being significant especially in activities like parties to dance to and enjoy the atmosphere more.

• Upon my research of the genre it was clear to see that opinions of the house music genre was that it is an enjoyable style of music because of happy/positive feeling it gives you, making you want to dance. It’s often associated with summer, a happy time that everyone looks forward to e.g. because of hot weather, no school, more room for friends, having fun. These are associated with young people (target audience) but at the same time, resonating with older

• The typical member of our target audience would probably listen to mainstream house or electronic dance music of artists including: Duke Dumont, Route 94, Calvin Harris, David Guetta, Oliver Heldens and Martin Garrix

PLANNING: Costume - concept, examples, feedback

Our initial costume idea is for the main character to be wearing quite a modern/Casual outfit for a teenager. The image above displays a black bomber jacket, black jeans, fashionable trainers (Adidas) and a backpack which will be seen whenever we film (tracking shots) the main character from behind.

Health/Safety/Filming Conditions

RESEARCH: Song lyric Analysis

The only lyrics in the song are:

"I will give it you love, give it all to you"
These are the main song lyrics throughout the song, we concluded that through the use of the word 'Love' the song is evidently about love, perhaps the singers love of a girl. They elongate the word 'all' every time they say it, demonstrating their longing and the fact that they will truly 'give it all'/ do anything for love.
In addition to the lyrics "Give it all to you" and "All to you" are repeated throughout the song, emphasising the love and dedication of the singer.

We've related this in our music video to his love of the night time, rather than the day time. Therefore we film the main character from the back simply walking during the shots of the day time (e.g. through the city), and when it comes to the night-time it livens up and we get to see the main charters face, happier and full of life as he is having a good time.

Audience Feedback on Pitch