RESEARCH: Audeince research

• As part of audience research I used social networks to help us determine the opinions of the genre of our target audience as well as what they’d like to see. I thought it would be a good idea to use social media to help influence our decisions on genre and looked at different peoples opinions of the House music genre, and I was proven right by the positive tweets I found surrounding the house genre. Twitter was the most useful tool  the tweets in the previous slide (and the image above) demonstrated the positive image around house music. For example one tweet stated that house music: “…House music can temporarily make me forget any bad feelings I have”  and another stating “…We are all free #HouseMusic”. Both tweets demonstrated this feeling of freedom and liberation from listening to house music, suggesting a happiness that it brought them but also a sense of community within the fans of the house music genre, no matter what age you are.

• The age range of people tweeting also helped determine our target audience because the people tweeting had ages including 13, 15, 19 and even 30, therefore we determined that our target audience age would be ages 15-30. The tweets from older people (e.g. a man in his 30s) were very influential because they demonstrated this resonance of house music through the ages/generations, even though he was now in his 30s, he could still recall the feeling house music had given him back in the 90s, recalling being young, full of life and most importantly: Partying! Therefore, I also aimed to achieve this in my own music video