- My target audience is both males and females aged 13-30. This was decided after I looked at the song itself on YouTube and Soundcloud and saw that people who were commenting/enjoying the track displayed an interest in the house genre and other electronic music, had ages that fell within this age range.
- Teen audiences like house music, and this was a suitable genre because it is just as universal as genres like pop as anyone, whether they are young or an adult, can relate and enjoy the music. I found that adults would suitably fit into the target market as they would have grown up with house music, as well as experienced its creation, growth and evolution whilst young people (teenagers) were born into it.
- From a personal perspective of the genre, I love the genre and listen to house music genre often as a result of my interested in the music beginning when I was 15 years old. I became more interested when I was 16/17 mainly because of the evolution of modern day youth culture, with music playing a huge part in this, with House music being significant especially in activities like parties to dance to and enjoy the atmosphere more.
- Upon my research of the genre it was clear to see that opinions of the house music genre was that it is an enjoyable style of music because of happy/positive feeling it gives you, making you want to dance. It’s often associated with summer, a happy time that everyone looks forward to e.g. because of hot weather, no school, more room for friends, having fun. These are associated with young people (target audience) but at the same time, resonating with older
- The typical member of our target audience would probably listen to mainstream house or electronic dance music of artists including: Duke Dumont, Route 94, Calvin Harris, David Guetta, Oliver Heldens and Martin Garrix
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