Music Video Planning

MUSIC VIDEO PLANNING SHEET

        

Song: All To You

Artist: Ashaft

What is the concept for this video?

• Short story: Related to the song.

• Funny

• Serious

• Sad

• Love

• Time Lapse

BRIEF SUMMARY:

Cast: 3 Guys and one Girl

Location: We have several locations in mind around Richmond and Kingston.

Target Audience:

Age: 16-24

Gender: Male and Female

What type of music video do you plan to make and why?

We want a love story/ some kind of story to go with the music video. We want time lapse in the video of early morning sunrise. Night time shots of a camp fire.

What other music video/media inspired you?

Avicii                      Calvin Harris         Dubfire

Curtis Jones            AfroJack                Dada life

Audience Feedback to Raw Footage

AUDIENCE FEEDBACK TO RAW FOOTAGE:

From what we have recorded so far in terms of raw footage, we have added the soundtrack to accompany the on-screen moving images to get a feel of what the finished product could potentially look like. Our teacher suggested the following improvements:

- To commence the video with a shot of the lead singer in the recording studio, rather than starting the video with unsteady camera work > This will enhance the lip syncing element, so that the singer is mouthing the lyrics of the song.

- To arrange the shots in a chronological order, so that the audience can see the order of the singer's day out/mission to find his true love!

- To remove any footage which may be inappropriate or insignificant to the vision of the music video

- To avoid any use of black blank frames, unless it works effectively (e.g. when singer is on the bus).

This clip shows the lip syncing of our main actor. We have decided not to use this raw footage in our final music promotion video, as he does not appear to be miming correctly to the words of the song. Also, he is naturally laughing as most actors normally do in first-takes, so we have decided to not include this.

This clip allows us to see footage from the journey passage on the bus. We have decided not to include this passage in our final video as it does not properly encapsulate the essence of the scene. There is also general silliness but that aside, the camera appears to be lacking stability, possibly due to the speed that the bus is travelling at. 

Mood Board

Mood board from Stacio Fernandes

While planning our music video we all got together and discussed some of our ideas on what should be in the music video. We decided to put our initial ideas in a mood board to show what locations and costumes we wanted in the music video.   

Post-Production - Editing Process

EDITING

What software do we intend to use for our music video?

The software we intend to use is Final Cut Pro, a software which we have used for previous projects including at A.S Level.

What will this editing software enable us to do?

Final Cut Pro will enable us to select the best parts of our raw footage that can be used in the final video. 

What is the likely time scale of the editing process?

Once all filming is completed and uploaded to Final Cut Pro, we will be able to edit and construct a final video within 2 weeks.

All to you- music video (Animatic)

We plan to have a love theme to our music video. Our video will show our protagonist
travelling through urban settings; Central and South-West London, determined to find love. We plan to show our protagonist meeting his partner, and end the video with them together, corresponding to the lyrics of the song "All to you".

The video will show the protagonist walking, we will use tracking shots and attempt to put the videos together smoothly

PLANNING: Story board

The purpose of the storyboard is to act as a plan for the story of the music video, act as significant tool to be used in the animatic and also list the shots we intend to used when constructing our music video. The story follows the protagonist travelling through urban settings; Central and South-West London, determined to find love. We plan to show our protagonist meeting his partner, and end the video with them together, corresponding to the lyrics of the song "All to you". The video will show the protagonist walking, we will use tracking shots and attempt to put the videos together smoothly

Three point lighting